How Dead & Company Got Their Sphere Splendor: Treatment Studio Head on Creating Spectacular Visuals for the Band’s Vegas Residency
Chris Willman Senior Music Writer and Chief Music Critic If you like what you see when you check into Las Vegas’ Sphere for the residency by Dead & Company — and most attendees have come away raving, Deadheads and newbies alike — you can credit much of that to the efforts of Treatment Studio, the creative agency charged with executing the visuals for the venue’s 160,000- square-foot wrap-around screen for the three-month run. Treatment’s Sam Pattinson is the show’s executive producer but, above and beyond that, shares creative director credit with Dead & Company band member John Mayer, after a decade’s worth of collaborations with Mayer on the singer-guitarist’s solo tours.