Rooster Teeth, on Eve of 20th Birthday, Unveils Rebranding With New Logos and Tagline (EXCLUSIVE)
Todd Spangler NY Digital Editor Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth. The fandom and comedy entertainment company, a division of Warner Bros. Discovery, is turning 20 years old on April 1. To mark the two-decade milestone, Rooster Teeth is introducing new logos (pictured above) along with a new tagline: “Just Playing.” The new branding will be rolling out over the next several weeks. Last year, Rooster Teeth approached Austin-based creative agency Guerilla Suit to create a new visual brand identity that was “as dynamic, playful and unconventional” as the organization itself, said head of marketing Adam Bersin (who joined RT a year ago from Amazon Studios). “At the core of the strategy, it’s making people realize Rooster Teeth is a digital media company that brings together all of these different interests of our creators… with comedy being the backbone of it,” Bersin said.