Rooster Teeth, on Eve of 20th Birthday, Unveils Rebranding With New Logos and Tagline (EXCLUSIVE)
variety.comTodd Spangler NY Digital Editor Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth.
The fandom and comedy entertainment company, a division of Warner Bros. Discovery, is turning 20 years old on April 1. To mark the two-decade milestone, Rooster Teeth is introducing new logos (pictured above) along with a new tagline: “Just Playing.” The new branding will be rolling out over the next several weeks.
Last year, Rooster Teeth approached Austin-based creative agency Guerilla Suit to create a new visual brand identity that was “as dynamic, playful and unconventional” as the organization itself, said head of marketing Adam Bersin (who joined RT a year ago from Amazon Studios). “At the core of the strategy, it’s making people realize Rooster Teeth is a digital media company that brings together all of these different interests of our creators… with comedy being the backbone of it,” Bersin said.
Matt Hullum, co-founder and chief creative officer, acknowledged in an interview, “Probably we’ve been a little bit overdue for a fresh coat of paint because we’ve been so busy evolving and staying ahead of the internet and all its changes.” The new Rooster Teeth branding is aimed at preserving the company’s original spirit of playing around with friends, he said: “It’s always been about fun.” The new Rooster Teeth icon, a capital “R” stylized as a rooster’s head, nods to the original logo.
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