Disney Spotlights Ad Tech in Bid to Court Madison Avenue
Brian Steinberg Senior TV EditorThe company that usually talks to advertisers about properties like “Grey’s Anatomy,” “Get Up!” and Goofy spent some time last week chatting with them about technologies that will probably be never mentioned on any of those programs.And yet, for Madison Avenue, the tech lingo is fast becoming more important than the entertainment.As more consumers get their movies, dramas, comedies and even live sports and news from video delivered by broadband, big media companies are rushing to follow them — and help advertisers do the same. Walt Disney Co.