BTS’ label HYBE reportedly acquires Korean AI voice startup Supertone
HYBE Labels, home to acts like BTS and SEVENTEEN, has reportedly acquired Supertone, a Korea-based AI voice company.South Korean news outlet Pulse reported on September 27 that the entertainment giant had acquired the startup for approximately ₩45billion (roughly £28.3million), following an investment it made last year when it acquired an 18 per cent stake in Supertone.Valued at about ₩22billion (roughly £13.8 million), Supertone is known for its “adversarially trained end-to-end Korean singing voice synthesis” technology founded in 2020. Dubbed commercially as the ‘singing voice synthesis’ (SVS), Supertone’s AI technology first gained traction when it was featured on a local television programme last year, for mimicking the voice of the late Korean musician Kim Kwang-seok on the Kim Bum-soo classic ‘I Miss You’.According to Pulse, several unidentified sources claimed that HYBE made the decision to acquire Supertone in order to synergise its own artist intellectual property with Supertone’s technology for future endeavours in content production.