Bill Wyman: Celebs Rumors

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Behind the Beatles’ ‘Now and Then’ Campaign: Their Team Talks About the Rollout That Had the Fabs Ruling Pop Culture Again

Chris Willman Senior Music Writer and Chief Music Critic Was there anyone who didn’t have an opinion — and the strong need to express it — when the Beatles‘ “last single,” “Now and Then,” came out earlier this month? The surviving members’ long-aborning completion of a 1970s John Lennon demo profoundly moved millions of fans, and put off some others, but no one in practically any demographic — not boomers or even Gen-Z-ers and millennials — wanted to hold their tongue about it. And that’s the kind of marketing that money and promotion can’t buy.
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