Jeff Shell, chief executive of NBCUniversal, said the film business had “stayed stuck in the mud” and was “leaving a lot of money on the table” even as the rest of the entertainment industry, T notably, has evolved rapidly.Speaking at a UBS conference on the topic that’s currently roiling Hollywood, he described “a whole segment of people who love movies” but don’t go as often as they could for a host of reasons, even pre-pandemic. “And we do not serve those customers.”“I think theatrical is a critical part of the movie business.
They are events, and you can get in your car and go watch them on a big screen with great sound the way directors and filmmakers had meant.
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