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MSNBC’s Primetime Demo Weekend Ratings Hit All-Time Low

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thewrap.com
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MSNBC’s weekend programming overhaul has yet to result in a ratings triumph. In fact, in primetime on the weekends, the cable news channel is at an all-time low in ratings among the advertiser-coveted age demographic of 25 to 54, according to Nielsen Media Research data.Ultimately, CNN’s advantage over MSNBC in total average viewers for the period is 107% and its demo advantage of 240%.

Fox News’ total average advantage is 346% and in the demo, it’s 393%. Here’s how the numbers shake out for September: From 8 p.m.

ET to 11 p.m. ET on Sundays, MSNBC’s lineup is pulling in a total of 336,000 total average viewers, of whom only 42,000 are in the key demo.

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