Mrs Hinch posted her £40 haul from the Poundshop during lockdown and promptly crashed the site thanks to the masses of her 'Hinch Army' rushing to copy their cleaning queen.
And while it was a brief strain for the online retailer's website, the surge meant they increased their Instagram followers by 68 per cent and tripled their sales of a normal Black Friday shopping day – the impact the social media star has!
Within 48 hours of Mrs Hinch, aka Sophie Hinchliffe, sharing her box of goodies to her 3.5m followers the items were sold out but never fear as they're back in stock and there's plenty of other things that we didn't even know you could pick up and get delivered.
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