EXCLUSIVE: Even though the domestic box office remains in a funk due to the pandemic, moviegoers’ confidence has hit a record high near 50%, according to recent data by NRG.
Moviegoers’ recent upbeat attitude to return to the cinema also outpaced poll results from the fall, which was the last time it was at a notable level during Covid.Prior to the September-November period, the confidence level of moviegoers being ‘very or somewhat comfortable’ was well over 50% on March 15-16, right before major exhibition closed down due to Covid safety guidelines.Currently, according to exhibition reports, 47% of 5,9K U.S.
Canada movie theaters are open. Those states which are the most open include Mississippi and Utah (both 80%), Arizona (77%), Alabama
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