EXCLUSIVE: LL Cool J’s hip-hop brand for music, content and Black culture has named former BET executive James Cuthbert as President to oversee the growth of the company.
Cuthbert will report to LL Cool J who will remain as CEO.Cuthbert brings over 15 years of experience in the industry, having held executive positions at global media and CPG companies such as Red Bull, The Coca-Cola Company, Kellogg’s, General Mills, and at non-profit organizations including KIPP Philadelphia Charter Schools and The Center for Youth Service.
He most recently served as SVP of Brand Marketing & Strategy at BET, where he helped redefine the brand and network.“It’s been fascinating to watch how LL Cool J has morphed what started as a song into a multi-platform
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