Beyond Meat … or beyond belief? Kim Kardashian fans aren’t convinced she’s actually consuming the food in her ad for the plant-based brand Beyond Meat — despite saying she’s the company’s new Chief Taste Consultant.“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset: My taste,” the Kardashians star, 41, says in the commercial, which she shared via Instagram on Tuesday, May 24.
In the video, the Skims founder is served a Beyond Meat burger on a silver platter. While the camera cuts to Kardashian chewing with her eyes closed and throwing her head back in delight, one fully intact half of the burger is still in her hand.“This plant-based meat is not only amazing delicious, but it’s better for you and better for the planet,” the Hulu personality continues, holding up several plant-based meat products near her mouth and on her fork while chewing.“So good,” she declares, as more footage is shown of her chewing and holding what appears to be a faux-chicken finger or fish stick that was bitten into.
After dipping the item in sauce, she quickly shakes her head no to the chef who tries to take her plate away.While the spot makes it appear as though Kardashian is actually eating all of the Beyond Meat products advertised, some fans have their doubts.“It’s so inauthentic it hurts..
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