Jake Paul has adopted Conor McGregor's catchphrase ahead of this weekend's rematch with Tyron Woodley, which comes amid talks about a fight.
Paul is due to face-off against Woodley for the second time this year, with the former UFC star stepping-up after Tommy Fury withdrew from the bout due to injury.
Fury is keen on rescheduling the bout, having pulled out due to a broken rib and a bacterial chest infection, but Paul's camp has downplayed the chances of that happening.
Instead, a future bout with Conor McGregor could be on the cards - and Paul's adoption of his 'win or learn' motto serves as a teaser to fans.
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