Creators on the platform will now be able to monetise their videos Instagram has announced new plans to share advertising revenue from videos with artists.
The platform is opening up a new way for creators to make money through IGTV in a bid to support its community during the coronavirus pandemic. “Creators have always been at the core of our community,” the company wrote in a blog post. “Since the earliest days of Instagram, they have inspired people around the world with their talents, shared their lives and built their personal brands from the ground up. “We have always been committed to supporting creators as they turn their passion into livelihoods – because every creator is unique, that means providing a mix of monetisation tools to
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