Gemma Clare Collins (born 31 January 1981) is an English television personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex, and following further appearances on television, she became a contestant on the seventeenth series of Celebrity Big Brother and the eleventh series of Dancing on Ice.
In August 2019, she began starring in her own reality series, Gemma Collins: Diva Forever.
Gemma Collins replaces Dani Dyer as the new face of Surf washing powder signing bumper seven-figure pay cheque
thesun.co.ukSINCE leaving Towie in 2015, GEMMA COLLINS has come up smelling of roses. And now that old adage is more literal than ever, after she signed a seven-figure deal to become the new face of Surf washing powder.
Gemma, 40, is replacing Dani Dyer, 24, in the lucrative gig - meaning the actress' ridiculed “Perf with Surf” catchphrase will now become a thing of the past.
An insider said: “Gemma is the new face of Surf washing powder and it’s the most lucrative deal she has ever signed. “The money on the table for the gig is well over £1million and includes TV and social media adverts. “Gemma started filming her first commercial over the weekend and she’ll be officially announced as the new face of Surf in the coming weeks.
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