European consumers have gone all-in on streaming, helping to drive massive growth in video-on-demand services, which last year booked revenues of $14 billion (€11.6 billion) across 28 European countries.
That compares to just $468 million (€388.8 million) a decade ago, according to a new report released Tuesday by media think tank the European Audiovisual Observatory (EAO).
The bulk of the growth came from subscription video-on-demand (SVOD) services, which saw revenues skyrocket from $14.6 million (€12.1 million) in 2010 to $11.7 billion (€9.7 billion) last year.
Last year saw a further surge in the SVOD business, with the launch in Europe of new streaming players, including Disney+, French group Salto, and Britbox, the SVOD joint venture.
Read more on hollywoodreporter.com
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