Disney plans to raise the monthly price of Disney+ to $7.99 a month from $6.99 next March as it ramps up its content offerings substantially.In Europe, the service will also go to €8.Disney+ now has 86.8 million global subscribers and the company projects it will reach between 230 million and 260 million around the world by the end of fiscal 2024.The price hike was revealed during the company’s investor day, when it outlined a big push across all of its division, with an array of new titles from Marvel, Pixar, Lucasfilm and Disney’s own brand.
The March increase will coincide with the arrival of Marvel series Loki as well as animated feature Raya.“We’ve clearly positioned ourselves in the leader of the direct-to-consumer space,” executive
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