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Diddy Partners With Salesforce To Launch A Curated Digital Marketplace For Black Entrepreneurs

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Sean “Diddy” Combs is making a big move that will benefit Black-owned businesses. On Tuesday, Combs announced that he’s partnering with Salesforce to launch Shop Circulate, described in a press release as a “curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs,” which “provides Black businesses with a platform to reach global audiences and empowers consumers to shop the world’s best Black-owned brands.” The day of the announcement is not insignificant, coming on the 100th anniversary of the Tulsa Race Massacre, where white supremacists destroyed Tulsa’s all-Black Greenwood district (nicknamed Black Wall Street for the neighbourhood’s prosperity) and slaughtered

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