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CinemaCon 2021: Studios & Exhibition Convene To Sort Out An Industry Teetering On Edge Of Survival
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deadline.com
deadline.comSome say CinemaCon shouldn’t even be taking place this week.That Las Vegas is a hotbed for the virus.How the whole conference should have been virtual (actually, some studio presentations were entirely filmed).That exhibition and the domestic box office aren’t even back to form yet with the year-to-date total at $1.964 billion as of today, having just inched past the comparative running cume of 2020.That no stars, or top studio brass are showing up; nor are hotel suite meetings taking place between distribution and exhibition suits.However, in the face of the most challenging time of the motion picture industry, CinemaCon will go on.Because there’s just way too much to unpack.“Our industry is teetering between near survival and implosion,”
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