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Bruce Springsteen Catalog Sale Could Bring a Flood of Ad Syncs — and We Have Some Modest Proposals (Column)

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Chris Willman Music WriterThe sale of Bruce Springsteen’s catalog to Sony Music Publishing — part of a deal that also includes his master recordings, estimated to have cost Sony around $500 million overall — could mean his body of work will be exploited for considerably more commercial licensing.

But what sort of syncs are his songs specifically suited for? We have a few suggestions, because we do like to help a publisher out when they’ve just emptied their pockets.Some modest proposals for Springsteen ad syncs waiting to happen:“If I Should Fall Behind”: Lifeline For when you’ve fallen behind and you can’t get up.“Mansion on the Hill”: Zillow You know you want it.“Working on a Dream”: Lunesta Because the working class shouldn’t have to.

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