Britney Spears is currently living her best life on Instagram following a tough conservatorship battle - where she was freed from a legal arrangement that saw her father control her life.
The 40-year-old newly pregnant pop star frequently updates her 40million followers with confident outfit posts and delicious food.
She has also been taking to her account in recent weeks to share multiple videos of bars of soap being cut and shaved, which are extremely popular in the ASMR (Autonomous Sensory Meridian Response) community.These videos feature thousands of comments from fans saying how 'satisfying' they find the trend.Alongside one video, Britney wrote: "I like the sound of this".Follower paulettemart replied: "Welcome to the ASMR world Britney" while fan account saintbritney said: "almost as good as the sound of ur songs".
Nada Ward, founder of sustainable body bar brand Beauty Kin, explains why the phenomenon of soap cutting has taken the world of social media by storm, and why Britney’s new obsession is a positive move in encouraging consumers to ditch unnecessary plastic bottles of soap and embrace solid bars once more. “The hashtag #soapcutting has more than 934k posts on Instagram currently, and videos featuring the terms have a whopping 1.5 billion views over on TikTok, so to call this ASMR trend anything less than a viral phenomenon would be an understatement.“Of course the undeniable pull and power of a cultural icon like Ms Britney Spears will no doubt spur a significant amount of people to discover and explore whether or not they themselves are partial to watching soap ASMR videos.“Of the many that enjoy watching the vast array of soap cutting videos available on social platforms, many feel relaxed or even
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