Alicia Keys is branching out of the music industry to launch her own lifestyle beauty brand.The Girl on Fire hitmaker has joined forces with bosses at e.l.f.
Beauty to develop her first collection of “skin-loving, dermatologist-developed, cruelty-free products”, four years after the superstar decided to ditch heavy makeup both on and off-camera for a more minimalist look.And Keys is aiming to help fans adopt a skincare routine that will really give them a natural glow.“For me, you know, beauty is about the soul and the heart and the spirit and what comes through you and what comes out of you,” Keys shares in a video message.“So it’s more than just the surface.
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