A walk around your nearest drugstore or Sephora is all you need to see that the beauty industry is indeed a highly saturated market.
Yet for decades, the beauty world was underserving its Black consumers and finding fundamental products like foundation or concealer, or a nude lipstick for deeper skin tones was a difficult task for far too many.
Because of this, many Black entrepreneurs decided to take matters into their own hands to fill these gaps. Today, there are more Black-owned beauty businesses than ever creating hair, skin, and makeup products that cater to the specific needs of women of color and they are churning out groundbreaking innovations and campaigns made to serve as inspiration for all.
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