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Why Jennifer Lopez's New Social Media Challenge Has the Internet Divided
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glamour.com, by recreating part of the music video for “Love Don't Cost a Thing.” And why shouldn't she? Great song, great video, plus the internet forever loves nostalgia.
But her idea to turn the clip into a “challenge” has social media divided because, of course, These Times. Here's what's going on:In the song, sings about not needing money or expensive items to keep her interested.
When she likes someone, it's not about that; her love does not cost anything. So in the video, she sheds her expensive ; in the recreation “challenge,” she basically does the same thing.
So far, so classic, right? On and Instagram, posted the video along with the hashtag #LoveDontCostAThingChallenge, inviting fans to recreate the clip (we guess; there isn't, like, an.
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