straight to your inboxA new report in the brand values of European football's biggest clubs has laid bare the challenge they face in the wake of the COVID-19 pandemic.The Brand Finance Football Annual reveals that the brand value of every major club on the continent is plummeting in the wake of lost revenues.As the report states: "COVID-19 has caused the total value of the top 50 football brands to decrease for the first time in 6 years.
Through its effect on the three main revenue streams – Matchday, Broadcasting, and Commercial – €751million or 3.7% has been knocked off the cumulative brand value of the world’s top 50 most valuable football clubs."But some clubs will be more resistant to the battle ahead than others.
Read more on manchestereveningnews.co.uk
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