WarnerMedia announced Wednesday it’s completed all major ad agency negotiations, concluding “the most successful Upfront marketplace in the company’s history but giving no details.The company and others in May showcased collections of ad-supported brands and IP at annual upfronts that appears to have been a blockbuster after a dismal, Covid-battered 2020 but is hard to evaluate on the scant data provided.ViacomCBS yesterday gave a tad more detail, citing “historic demand” buoyed y sports and news.
NBCUniversal called its upfront “watershed.”Fox, which did provide a number, said it closed its upfront with CPM gains across its linear and digital portfolio in the range of 20%.
Read more on deadline.com
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