Jill Goldsmith Co-Business EditorViacomCBS CEO Bob Bakish said Wednesday of the upfront that “things are very, very far along” in the tortured process long overdue and distorted by the coronavirus.“We are feeling good about how it is shaping up,” he told a BofA virtual media conference Wednesday.If all goes well, he expects a full slate of primetime network shows by November, he said — noting that eleven are cleared to start production, with most resuming at the end of the month.
Other have continued working through the pandemic, like Love Island, which is filmedOn the ad market in general, the CEO was upbeat based on strength in scatter, volume and price, especially with sports coming back and local and political advertising starting to.
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