HOLLY Willoughby was forced to apologise on This Morning after awkwardly confusing Christine Lampard for Andrea McLean on Loose Women.
It happened as the presenter attempted to link over to the panel show's studio to give viewers a taste of what to expect in today's edition.
But as she kicked off the introduction, Christine, 41, was mistaken for her fellow brunette and show host, 51-year-old Andrea.
Joined by Phillip Schofield on the sofa, Holly said: "It's time to find out what the Loose Women are talking about this lunchtime.
Read more on thesun.co.uk