Todd Spangler NY Digital EditorTwenty years after its debut, durable gaming title “The Sims” is getting the reality-TV show treatment — a la “Project Runway” — in which 12 contestants vie for a $100,000 grand prize.Electronic Arts’ “The Sims Spark’d,” a show centered on challenges in the virtual-world game, will launch later this month on TBS under Turner Sports’ ELeague esports and gaming entertainment brand, as well as on BuzzFeed Multiplayer, which covers gaming, cosplay and game culture.In the four-episode show, which premieres July 17, notable members of “The Sims” online community will compete in skills and elimination challenges in the simulation game, racing against the clock to impress the three-judge panel.
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