Matthew Freud and Richard Curtis have said that corporations and advertisers are in positions of privilege that mean they can lead the way on cultural change quicker than governments.
PR guru Freud said “government is, depending on your view, slow, it’s accountable very rarely … whereas companies demonstrate their incredible ability to move quickly”.
Freud explained to the Cannes Lions digital festival that unlike governments, companies are “accountable on a daily basis,” adding that “the onus is on the corporate sector to pick up the baton from the demands of activists and the public”.
Filmmaker Richard Curtis, who was also part of the activism discussion panel, said: “When Nike stuck up for Colin Kaepernick and supported him that was a.
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