Nellie Andreeva Co-Editor-in-Chief, TVEXCLUSIVE: MTV’s hit unscripted series The Challenge will keep going.
The ViacomCBS cable network has picked up the venerable athletic competition series for a record 36th season.The news comes as the current installment, The Challenge: Total Madness, is pacing to be the franchise’s highest-rated season in eight years, with total viewership up 10% (1.51 mil vs.
1.39 mil) and P18-49 averaging a 1.61 rating in Live+3.The Challenge also has been key to MTV maintaining its spot as the #1 cable network among P18-34 with 2 of the top 3 cable series — The Challenge (#2) and Jersey Shore Family Vacation (#3).
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