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Joanna Gaines
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Joanna Gaines
Chip Gaines
Nellie Andreeva Co
Magnolia Network
Chip & Joanna Gaines’ Magnolia Network Gets Strong Sampling As Preview Sets Ratings Records For DIY
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deadline.com
deadline.comBy Nellie Andreeva Co-Editor-in-Chief, TV In a promising sign for Discovery and Chip and Joanna Gaines’ plans to revamp the DIY Network as Magnolia Network, the four-hour Magnolia Network preview on DIY on Sunday, April 26, drew sizable audiences.
Overall, more than 2.3 Live+Same Day million viewers sampled the preview, tuning in for at least six minutes from 5 PM – 9 PM.
The four-hour special Magnolia Presents: A Look Back & A Look Ahead featured a look back at the Gaines’ hugely popular HGTV series Fixer Upper as well as a preview of the 10 new series the network plans to launch with.
It improved the DIY time-period averages vs. the same period last year by 402% in total viewers and by +647% in Women 25-54.
Read more on deadline.com
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