How Juul used celebs, influencers like Bella Hadid to hook teens on vaping
emailinvitation from Pax Labsfor the launch party of the company’s “revolutionary new vapor product, Juul.” When she walked into Jack Studios in Manhattan’s Chelsea neighborhood, in June 2015, the teen — who was an occasional cigarette smoker — saw a dance floor full of influencers and tastemakers, all puffing on sleek 4-inch devices that looked like USB drives and tasted of flavors such as mint, crème brulée and mango. Above her, screens flashed hashtags like #Juul and #JuulVapor along with real-time Polaroids of attendees vaping.