Universal Launches Def Jam Africa as Its Latest Big Bet on the Continent
Def Jam is going international. A little more than a half a year after launching Def Jam South East Asia, Universal Music Group today announced Def Jam Africa, a new division based in Johannesburg, South Africa, and Lagos, Nigeria, that will focus on "hip-hop, Afrobeats and trap talent in Africa" and report to Universal Music Sub-Saharan Africa & South Africa Managing Director Sipho Dlamini.