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Scott Rudin Slashes Ticket Prices to Hit Broadway Productions Due to Coronavirus

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www.billboard.com

Starting at noon on Thursday, remaining seats for five of the hottest tickets on Broadway will be going for a fraction of their normal price, selling for just $50 apiece at all performances through March 29.

Producer Scott Rudin today announced the extraordinary measure of establishing the deep-discount flat rate for all five of his shows, all of which have been playing to sold-out houses or close to it.

That includes long-running smash The Book of Mormon, blockbuster drama To Kill a Mockingbird and the recently opened revival of West Side Story, which has been pulling capacity crowds.

Also covered are two plays currently in previews and off to a strong start at the box office: Who's Afraid of Virginia Woolf?, starring Laurie Metcalf and

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