Up to 50 per cent of non-gym goers find the idea of signing up and working out scary, according to PureGym. As many as one in three gym users have canceled their memberships due to a lack of confidence in using the equipment and facilities in gyms across the country.
In order to improve these numbers, PureGym is running a testing programme where gym newbies will be asked to provide feedback on their gym experiences.What's more, those chosen to be 'Gym Testers' will enjoy a free membership as well as a £300 reward.The flexible programme will allow testers to attend a number of gyms and do so at their own leisure.Meaning visits can fit around your main job, childcare or studies.
Stephen Rowe, Chief Marketing Officer at PureGym, explained: “At PureGym we pride ourselves on being a gym where everyone can feel welcome and supported but we know that it can still be an intimidating experience for those who are new to a gym. "So we are constantly evolving our gym environment and member support to make the gym experience more enjoyable for everyone. "Member feedback is crucial in shaping what we do, but we wanted to get more in-depth, qualitative data on just how new members find the PureGym experience. "We are really excited to see what our Gym Testers have to say and use this to help make our gyms a more welcoming environment.”PureGym are looking for two testers who would be asked to provide in-depth - and brutally honest - feedback on what it is like to be a new member.
Each Gym Tester will be provided with a six-month free Plus Membership and rewarded with £300 for their insights on the gym experience.
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