BET to Launch $25 Million Social Justice Campaign ‘Content for Change’
Joe Otterson TV ReporterBET announced Thursday that it is launching a $25 million campaign titled “Content for Change.”The initiative is being carried out by BET and various corporations, civil rights groups, and social justice organizations with the intent to positively impact social justice outcomes for Black Americans. It will support the creation, distribution, marketing, and promotion of content aimed at ending systemic racism in America in areas such as education, healthcare, civic participation, and economic empowerment.“For forty years, BET has been a unifying space for Black people to be seen, heard, showcased and celebrated,” BET president Scott Mills said.