Serial Box Renames Itself Realm, Launches Free Podcast Strategy (EXCLUSIVE)
Todd Spangler NY Digital EditorAfter more than five years, Serial Box is jettisoning its name: The episodic audio-fiction company is rebranding as Realm — and simultaneously expanding its business model to release original shows as free, ad-supported podcasts.Until now, the New York-based producer’s serialized audio stories have been available only as à la carte purchases. As Realm, it is distributing select titles for free across multiple podcast platforms and introducing new subscription plans for unlimited, ad-free access to most of its library (with the exception of DC and Marvel series).“It’s a major change in the revenue model,” Molly Barton, co-founder and CEO, said in an interview.