MIPTV: How Long Can the Content Boom Last?
Like the stock market surging in response to a trillion-dollar government stimulus package, the global television industry is enjoying an unprecedented boom, with producers across all genres — from high-end drama series to quick-hit reality TV formats — benefiting from the truckloads of cash global streamers are pumping into the business. "From the major SVODs Netflix and Amazon, new players like Disney+, Apple and HBO Max and more niche streamers, the opportunities are off the board," says Matt Creasey, global sales, co-productions and acquisitions executive for French-based TV studio Banijay.