Marc Patrick Will Lead Amazon’s Bid to Get Attention for ‘Thursday Night Football’
Brian Steinberg Senior TV EditorAmazon recently won the rights to show the NFL’s “Thursday Night Football.” Now all it has to do is get more people used to the fact that the games will stream exclusively on the company’s Prime Video starting in 2023, rather than airing on Fox, NBC or CBS.That’s where Marc Patrick comes in.Patrick, most recently senior vice president of marketing at Beyond Meat, was named global head of sports marketing for Amazon Prime Video, where he will report to Ukonwa Ojo, chief marketing officer for Amazon Studios and Amazon Prime Video.