Amazon Music Launches ‘50 & Forever’ Hip-Hop Anniversary Campaign With Queen Latifah Film, J. Cole Exhibit, Dreamville Fest and Mary J. Blige Livestreams
Jem Aswad Senior Music Editor Amazon Music is paying tribute to hip-hop’s vast influence on music, culture, and society with “50 & Forever,” a program in celebration of hip-hop’s 50th anniversary, intended to honor the music’s legacy and champion the artists writing the next 50 years of its history. Created by Rotation — the hip-hop and R&B brand from Amazon Music — “50 & Forever” will include curated events, livestreams, playlists, original content, and new music, spanning Amazon Music, Twitch, Audible, Prime Video, and Amp. The celebration will feature some of the most important names in hip-hop, from hip-hop’s Golden Era through present day, including J.