Major Exhibitors, NATO Unite To Back CinemaSafe Health And Safety Protocols
Dade Hayes Finance EditorWith movie theaters finally lighting back up across much of the U.S., the National Association of Theatre Owners and its members are making a rare show of unity in support of CinemaSafe, a new set of health and safety protocols.The COVID-19 response codifies several measures undertaken by theaters and many other businesses, including face coverings for employees and moviegoers, social distancing, reduced capacity and concessions and electronic ticketing.NATO chief John Fithian and executives from AMC, Cinemark, Marcus, Imax and Regal parent CineWorld took part in an hour-long news virtual news conference Friday to tout the new program.