Ahead of its virtual upfront presentation on Monday, NBCUniversal has unveiled a set of advertising innovations ranging from new formats to augmented-reality shopping.Interactivity is the central objective of the various rollouts, which are housed on the company’s One Platform.The new offerings include e-commerce initiative @homeShopping, personalization tool Choose Your Destiny, rapid production setup Look Live, audience retention vehicle Stay in Show and talent-featuring Take:15.
There is also the Interactive Scripted Commercial Launch, which uses 2D and 3D technology to smooth the transition between programming and commercial breaks.“Our content and commercial innovations are an ongoing opportunity for NBCUniversal to completely
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