It looks like Kim Kardashian has met her match in the form of Irish model, Joanna Cooper. The beauty recently launched her own underwear range Coops in August.
The Derry model had been toying with the idea of creating her label but it was lockdown that helped her take the plunge. And now it could rival the one and only Kim Kardashian.
Kim, of course, launched her shapewear and undergarment range, Skims, in 2018. It has its fair share of famous fans already, however for Irish fashion lovers getting their hands on Kim’s products isn’t quite so easy.
Joanna realised the gap in the market and decided to create her own range that would appeal to those who wanted to achieve that KarJenner look.
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