Rebecca Davis editorFormer NBA superstar Michael Jordan still doesn’t own the rights to his own name in China, but at least he’s just won a bit of pocket money heading into 2021.In the latest installment of Jordan’s years-long saga of trademark suits, a Shanghai court ruled Wednesday that a Chinese sportswear and shoe manufacturer that has used his name as its brand for decades did so without authorization and with the intention to “mislead” consumers.
It did not, however, appear to revoke the company’s right to use the phoentic English spelling of Jordan’s name in Chinese translation.The Qiaodan Sports Company, whose name is the Chinese translation of “Jordan,” must compensate the five-time MVP $46,000 (RMB300,000) for “emotional damages”.
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