Colombia’s Cineplex to Launch Virtual Theatrical Exhibition Scheme, CineplayMAX (EXCLUSIVE)
Anna Marie de la Fuente As most cinemas remain closed across most of Latin America due to the COVID-19 pandemic, Colombian indie distributor Cineplex, run by Elba McAllister, has set a July 1 launch for the region’s first virtual theatrical exhibition initiative, CineplayMAX.Inspired by similar schemes in the U.S., led by Kino Lorber, and Spain’s A Contracorriente Films, CineplayMAX has entered pacts with a host of independent exhibitors in the region to play their first-run and repertory titles online.A host of independent exhibitors have already joined the initiative including Colombia’s Cineland, VO Cinemas, Cinelandia, Multiplex Villacentro, Colombo Americano, Maloka and Cinematheque of the Caribbean while a handful more from Peru,