‘Survivor’ Season 45 Marketing Campaign Places Huge ‘Buffs’ on Landmarks Across the Country (EXCLUSIVE)
Michael Schneider Variety Editor at Large As “Survivor” hits its 45th season this fall, CBS is building a new marketing campaign for the show inspired by its signature piece of clothing: The “Buff.” That versatile cloth that “Survivor” contestants have used as tube tops, bandanas and headbands since Season 1, will be seen at landmarks across the country over the next week, leading up to the series premiere on Wednesday, Sept. 27.