JYP Entertainment has unveils plans to launch an NFT platform to produce and distribute NFTs (non-fungible tokens) based on K-pop content.On July 2, JYP Entertainment announced that it has partnered up with Dunamu, the operator of South Korean cryptocurrency exchange Upbit, to produce and distribute NFT-linked digital goods.
According to Aju Business Daily, they will launch a platform through which other additional services will be developed and operated.The platform will reportedly be used to distribute K-pop content for JYP artists.
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