An Instagram post which featured Love Island’s Luke Mabbott promoting an alcoholic drink did not inappropriately target children, an advertising watchdog has ruled, after concerns were raised over the age of his fanbase.
VK owner Global Brands told the Advertising Standards Authority (ASA) that Mr Mabbott had been “chosen carefully” to promote its alcopop drink and was over the age of 25 at the time the ad was published.
On June 23, the Love Island Winter 2020 finalist posted an image of himself with a VK drink, with the caption: “Helloooooo summer has officially landed.
Get @vkdrink new limited edition flavour at @goodtimeindrinks Perfect heatwave vibes. #ad”. A complaint made to the ASA challenged Mr Mabbott’s age as he “seemed to be
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