In a not-terribly-shocking development, Disney is raising prices at Hulu, following other increases in recent months at ESPN+ and Disney+.Effective October 8, the basic, ad-supported version of Hulu will go from $5.99 a month to $6.99, while the ad-free tier rises a dollar to $12.99.The changes, conveyed to subscribers this morning, do not affect rates for the Disney bundle or Hulu’s live TV service.
It is the first update of Hulu’s pricing since an interesting combo move in early 2019, when the monthly cost of the basic tier dropped $2 to $5.99.Advertising is an increasingly vital part of Hulu’s strategy.
Having launched in 2007 — far earlier than more recent ad-supported offerings like NBCUniversal’s Peacock or WarnerMedia’s HBO Max with
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